for better booking experience
Sep-Oct, 2022 (6 Weeks)
User Research
UX/UI design
Usability Test
2 Designers (including me)


To begin this project, we conducted various research methods, such as desk research, competitor analysis, and user interviews, to gain valuable insights into users’ needs and pain points.

MonitoredApp store reviews

We analyzed App Store reviews from the past year(2021-2022 Oct) to gain deeper insights into the pain points experienced by current users.

Competitor Analysis

We researched and analysed four competing stay-booking applications: Expedia, Agoda, Airbnb, and Our study involved comparing user flows across these applications. Additionally, we conducted desk research to gather information about their market share, primary user demographics, and key operating countries.

User Interview

To identify pain points, we recruited 7 users of and conducted user interviews. We created a questionnaire divided into four parts: Ice-breaking, User Behavior, Gathering Opinions, and UX Tasks with Product Reaction.

Interview Period

: September 16 - 20, 2022 (5 days)


: Online interviews with 3 participants
: In-person interviews with 4 participants

Interview Duration
: Average 30 minutes

Gender Distribution
: 3 females / 4 males

Occupation Distribution
: 4 working professionals (English language translation / Lecturer)
: 4 students (Finance / Physiotherapy / Business Administration)

See full documents


Based on research and interviews, I defined the problem and structured our insights using SWOT Analysis and Empathy Mapping.

SWOT Analysis

Empathy Mapping

Breakdown of the Problem